About Us
About Colton Marine
Colton Marine proudly serves Western New York and the greater Buffalo area, offering a strong selection of quality boats for recreation, family enjoyment, and time on the water. Boats are available at Colton’s North Tonawanda, New York location, where customers can work with an experienced marine team backed by decades of trusted service. Built on a foundation of craftsmanship, integrity, and customer-first values, the Colton name has been part of the Western New York community for more than 60 years. Colton Marine carries that legacy forward, bringing the same commitment to service and expertise to today’s boat buyers.
A Legacy Built on Craftsmanship
For more than 60 years, the Colton family has served Western New York. Founded in 1962 by Bill Colton in Buffalo, NY, Colton Auto began as a craftsman-driven business specializing in custom interiors, antique vehicles, vans, and high-quality upholstery work. From the beginning, attention to detail and pride in workmanship defined the Colton approach.
In 1992, Colton expanded into recreational vehicles, marking a major milestone and the beginning of significant growth for the company. As demand increased, Colton continued to evolve, building a strong reputation for selection, service, and long-term customer relationships throughout the Buffalo market. By 2001, Colton constructed a new facility on Niagara Falls Boulevard, expanding across more than 15 acres. This growth allowed the Colton team to increase inventory, enhance the customer experience, and double sales within just a few short years.
Continued Growth in Western New York
Throughout the following decade, Colton continued to expand within Western New York, opening additional locations and strengthening its presence across the region. Each expansion reinforced the company’s core values: honest guidance, dependable service, and a commitment to treating customers like family. As customer lifestyles and recreational interests evolved, Colton expanded into the marine market in 2023, bringing its proven dealership experience to boat sales while maintaining its established RV operations.
Colton Marine Today
Today, Colton Marine operates from the North Tonawanda, New York location, where boats are offered alongside Colton’s broader recreational inventory. This location serves as the home of Colton Marine, providing boat buyers throughout Western New York access to knowledgeable marine specialists and a curated lineup of respected boat brands.
Colton Marine proudly represents industry-leading manufacturers, including Barletta Boats, Cobalt Boats, Parker Boats, and Sylvan Boats. Whether you’re searching for a pontoon for relaxed family cruising, a performance-driven runabout, or a fishing-ready boat, the Colton Marine team in North Tonawanda is here to help you find the right fit for your lifestyle on the water.

Our Careers
A family-owned dealership serving Western New York and Pennsylvania for more than 60 years, with four locations and over 200 team members. Our success is driven by people, and we are always looking for more of them.
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Our Blog
Your go-to resource for boat trips, travel inspiration, product insights, and dealership news. From maintenance advice and buying guides to destination ideas, our goal is to inform, inspire, and support your time on the water.
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Our Events
Join us at some of the largest boat shows across New York and Pennsylvania. We bring our best selection, exclusive show pricing, and knowledgeable team members directly to you.
See EventsCome See Us
Visit us in North Tonawanda or Orchard Park, or reach out and we’ll help you find the right boat.
